How Data Impacts Your Personal Insurance Program
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In today’s interconnected world, your online presence is more than just a reflection of you. From the data you share on websites and the social media posts you make, every digital interaction leaves behind a trail that can influence how carriers assess your risk, set premiums, and even handle claims. As carriers navigate mounting losses due to the ongoing severe weather events and other modern risks, they strive to minimize future liabilities by leveraging all available data for their policy evaluations.
This overview will help you understand how your online activity and digital footprint impacts your insurance profile so that you can understand which choices will better protect your insurance program.
1. Images From Drones Impact Home Insurance Premiums
When it comes to home insurance premiums and policy decisions, carriers utilize various data sources including drone footage and property history to accurately assess risk. This may allow carriers to spot concerns that were previously nonissues. However, the information also makes it easier and cheaper for carriers to make an appraisal, and those benefits can be passed along to the buyer. Carriers can pinpoint specific areas of concern like wind damage, fire risk, or theft exposure, and adjust rates accordingly should those risk assessments warrant. That said, if you're shopping for home insurance in a region recently affected by a natural disaster, carriers will have data about related losses nearby and require specific documentation confirming there are no known issues with your property.
2. Data About Driving Habits Affects Automobile Insurance Rates
Auto insurance carriers not only track accidents and tickets, but are now analyzing driving characteristics including speed, acceleration, braking patterns, and more. Some drivers voluntarily enroll into programs that allow carriers to monitor their travels, often in exchange for lower premiums if the data indicates safe behavior. (Of course, premium increases are a possibility should the opposite prove true). Drivers, however, do not always know that their data is being collected. Given these potentially ambiguous circumstances, we believe that best offense is defense — i.e., defensive driving. It will mitigate the chance that data about your driving leads to higher premiums and minimize the likelihood of an incident.
3. Medical Records Alter Life Insurance Policies
When applying for life insurance, it’s not just your age and health status that matter. Routine medical visits, an innocuous visit to a chiropractor, or even a routine prescription could raise red flags in your application, potentially increasing your premiums or complicating your eligibility. Medical data, including billing codes inputted by medical practitioners can raise flags, whether those flags are justified or not. And electronic record keeping ensures that a lot more information than that is available, and any of it can make carriers less willing to offer policies or at least more likely to ask for higher premiums.
4. Social Media Influences Liability Coverage
Similar to medical records, your social media presence could be examined by carriers before they offer you coverage or renew policies. As a reminder, anything you post online, such as texts, emails, Tik Tok videos, even a seemingly innocent post or comment, can leave a digital trail that might affect your insurability. You don’t want to find yourself in a position in which a hack or a lawsuit can expose you to damages. Therefore, maintaining a thoughtful and privacy-conscious social media presence can help minimize potential risks in the eyes of carriers.
While this increasing reliance on data might seem overwhelming, it does offer some advantages, especially for those with lower risk profiles. With more precise data, carriers can now tailor rates to individual risks rather than relying on one-size-fits-all premiums. This means that people with lower risks may enjoy more affordable rates. As the industry evolves, insurance is becoming more personalized, which can benefit those who continue to take proactive steps to manage their risks.
The digital landscape is surely a complicated one, but it’s one our team at Alliant is adept at navigating. You can count on us to continue to provide you not only with the most appropriate coverage options, but with the up-to-date knowledge needed to make the best choices.